Integrated Growth Marketing Services
Secrets to Success: Growth Marketing & Demand Generation
In our 900th episode, Sabina Iyengar shares what sets successful SaaS companies apart, focusing on demand generation and genuine interest in solutions. With 25 years of experience, Sabina introduces her Grow-Tailor-Mature (GTM) Framework, highlighting the differences between lead and demand generation. She emphasizes aligning teams, tailoring campaigns, and using metrics to achieve success in the SaaS market.
Our Approach
Only Integrated Growth Marketing Services provides a GROW-TAILOR-MATURE™ approach, laying the groundwork for a scalable and predictable growth marketing strategy.
How To Grow Integrated Teams, Tailor Campaigns, And Build Mature Relationships
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Assess
Current campaigns, strategy, website, definitions, and processes
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Recommend
Recommend next steps based on assessment
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Strategize
Create an integrated growth marketing strategy
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Execute
Marketing execution plan, reporting, optimization plan, and moving forward
Meet The Team
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Sabina Iyengar
“Strategic marketing has always felt like a calling rather than work. I’m enthusiastic about the prospect of collaborating with your teams!”
— SABINA IYENGAR